Double Page Spread Analysis - Skyfall

- The first and most dominant thing about this double page spread, is the strength and beauty of the feature article photograph. It is interesting how the text image manage to work in synergy with each other with extraordinary effect. The reason the image works and is pleasing to the reader is because it plays with levels, perspective and the depth of field. By having three different depths (the actor, the car and the background) to the image means that the viewers have a clear sense of the hierarchy of importance. Not to mention the use of the rule of thirds makes the photo pleasing, further. Most importantly, with all this aside, is the fact that the image communicates the films essence extremely well. Bonds body language of confidence and elegance, in combination to the presence of a luxury car in a context of desolation and industrialism, means that the reader is instantly gaining a sense that the film will be a spy thriller that is gritty yet opulent at the same time.

- The layout of the article works as the text and image seem to work together and not in separation. Placing the text far enough away from the actor means that the viewer can understand that the character, Bond, is isolated. Furthermore, by placing the text just above the car gives the second page (the right hand side of the whole image) a feel of being systematically halved. This also makes the article feel less affronting or 'chunky'. The layout of the article itself is also effective because of the dominance of the articles headline. As Bond is a well-known franchise, the magazine can get away with placing the films title in a relatively small box, whilst making the headline about the films themes rather than the film itself. The way that the article itself and the articles tag line fit under the headline in three nice columns is also pleasing due to a continued theme of thirds.

- The typography also fits the brand incredibly well due to its clear, dark, bold nature. Seemingly, the magazines house style and bigger branding amalgamates itself with the branding of the film it is covering when creating the double page spread. This is a key move in creating a professional product as it means the reader, and potential audience member to the film, have a real chance to digest the film without watching a trailer or seeing the poster to it. Therefore, the overall mise-en-scene of the article is crucial.