- The images are very important
when creating a sense of branding and creating a positive initial
impression with potential audience members. This means that the
images should be striking, have a sense of narrative and have
costumes in them.
- The font should be a readable,
traditional font that conveys a sense of heritage and strong
story-telling.
- The font should be placed in parts
that may have negative space.
- The poster should have the small
print at the bottom or top as it feels professional and fills space
that would be otherwise unused.
- The colours, in general, should not
be too gaudy or demanding.
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