Poster Analysis - Pride and Prejudice

This poster, once again, uses yet changes conventions. Most film posters either use one strong image or merge many film stills together in order to make a strong poster but this poster uses two separate images collaboratively to create a strong poster.

The image of the stories two protagonists is definitely, for me, the aspect of this poster that sells the film the most. The framing of the image uses the depth of field to create a sense of drama and importance in these two characters because the female lead is larger and looking tranquil whilst notorious Mr Darcy is approaching, looking stern and occupied. The reason that the image below works coherently with the one above is because both are using only sunlight and have the same tan pallet which makes them feel like they're taken at the same time of day.

It also feels important that the images are broken up by the text instead of the text working on top of the images. Like the other two film posters, it uses a traditional, easy-to-read font to convey it's necessary sense of timelessness and romance. In fact, the logo doesn't so much look like a logo as much as just two words typed together which works because of how understated and notorious the story is. Once again, heritage of the stories are a selling point. The names of the actors are equally understated and, seemingly, unimportant to the overall impression of the film and its poster.

The film uses the conventional small print that gives out important information about the films production such as the director, producers and script writers. However, in scale to the images and other texts it feels slightly smaller than usual and slightly unreadable. To a certain extent, though, it isn't so much the point to read this section of the poster – it is more the fact that it is just there.