Monday, 4 January 2016

Double Page Spread Progression 1 - First Attempt

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1. I chose this image as the background to my double page spread and that I would layer my text over the top because many of my studies have shown this as conventional when dealing with films that are visually leading. Not to mention, I felt the image was incredibly fitting for the nature of my film and communicated that this was a pastoral love story which my potential audience should be initially aware of. However, due to the way the shot was taken – I felt that the image was slightly too dark for a feature article photograph so I thought I’d try and see what I could do with editing.

2. To make sure I had a good grip of how it would look once it was an article, I decided to quickly use the rectangle tool to see where the text would be in context to the image. As I was happy with these proportions, I continued with editing the problematic image.

3. Firstly, I cut out one of my actors using the lasso tool and made him another layer. In order to assure high quality standards, I ended up performing this several times until I was happy with the way I had manipulated the form.

4. Once extracted, I used the image tool to try and lighten the subject, to make him more clear and to make him stand out from the background. However, I was very aware that the background was still too-light and colourful for this to make enough of an impacting difference. I also felt that it made the colours on Max look washed-out and less vibrant.

5. After cutting out and extracting Jodi from the background, I darkened the background layer in order to make the subjects stand-out of the photograph more. I did this because the drama of the two characters poses should be the leading part of the double page spread. Yet, I felt that this made the colours feel dull and not intriguing. And if there is anything I have learned from my study of the period drama and it's related ancillary, is that though the branding is muted and subtle – it it certainly not dull or boring.

6. In a final attempt to see if this image and layout was going to work, I tried to use airbrushing and further image manipulation to try and make my subjects pop. However, I felt that by making them dominant in context to the article, we lost the professional and subdued nature that the period drama and demands. This is because they look washed out and slightly alien to their background when, in fact, they should look completely at home in their environment – like they do in my poster. So, in order to ensure brand synergy and professionalism, I decided to use a different layout and image that felt stronger and more integral to my brands development.


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