Poster Progression 4 - Final Decisions

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1) In accordance with my thoughts on my concept, I began with the original image placing the logo in the same place. I decided that the logo was in a great place and that the images colours complimented the logo.

2) In fear that the logo wasn't distinct enough from the background, I added this brownish boarder to give the logo more texture and to make it more visible by having more depth.

3) As I was happy with the logo, I decided that the next step would be adding my actors names. In order to be in-keeping with my logo, I thought that the first letters of their names should be larger and more dominant than the other letters. I also felt that I should try and arrange the words together, like my logo, to show that the layout has been chosen and is well thought out.

4) After leaving the poster for a session or two, I realised that I didn't think the layout of the actors names was as visually pleasing as it could be. More importantly, my films protagonist (Jodi Taylor) was not the first name – and it should be. Therefore, I moved Jodi's name to the top of the triangle to make an implied sense of hierarchy.

5) It then became obvious to me that the actors names were perhaps not readable enough when placed ontop of the background. Therefore, I used photoshops text feature to give the names more texture and depth, by using the Texture and Contour tabs.

6) I found that this made the words more complex which made the poster feel more professional and conventional. However, this still wasn't enough to make the words readable as I know realised that the bright background was the real problem.

7) Therefore, I cut-out my two actors with the lasso tool, to make sure they still remained bright, added a black rectangle between the layers and used the opacity tool to make it darker. Instantly, I felt the poster looked more intricate and striking. Yet, I now felt that actually the background could be darker and the actors names were still not right.

8) So, I made the background even darker to give the poster a moody feel which, overall, felt more dramatic. I also swapped over the lower two actors names as I felt this was more aesthetically pleasing as 'Jodi Taylor' seemed to fit perfectly in the gap, now. But I knew it still wasn't right.

9) I realised that the background was perhaps too dark and was compromising the visibility of the actual background, so I put opacity in the middle of the last two settings (this being about 60%). Because of this, though, I now realised that my actors were not the right shade due to a lot of white light so I used the 'Burn' tool to make their image more yellow and vintage-y. I felt that this worked incredibly well because it felt like, to me, the actors fitted more successfully into their background. Also, whilst reconsidering my aim of minimalism, I experimented with the idea of having smaller actor names – which I felt worked because it made the poster feel more exclusive and subtle. I also added in the small print at the bottom and I will discuss these more in my next point.

10) After being happy with everything else within my poster, I gave the small print at the bottom some attention. I followed the usual layout to be conventional, which involves making the names of people larger - whilst keeping their titles smaller. As this is such a large poster image, I realised that there was not enough credits to fill the whole of the poster so I, instead, went for a smaller central alignment to make the text on the poster seem spread out and seamless. I also lowered in than in my earlier draft because I felt that lower down it was less intrusive and demanding.