Poster Progression 2 - Poster Mock Ups

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To start off with, my concept was to have black and white poster image with my strong gold logo as the centre piece. Here are my thoughts on the different images and how they work as a poster:

1) I think this image is very striking and strong of my films protagonist. However, I felt like like this draft fails in two ways. 1) Most of the strongest posters I have seen are landscape and I believe that the image I use should be landscape. 2) Even though a lone female has strong suggestions of narrative, I think that the image I use should have her lover in, in order to get a potential viewer interested in the dynamic within the photograph.

2) I am a lover of this photograph and this mock up because I think there is a great sense of character relations and chemistry. Also, this frame feels conventional as it is a silhouetted 2 shot which feels incredibly romantic and intimate. However, I personally feel that there is not enough space for the logo without it feeling intrusive or entering into the space of the subject of the picture. I also felt that the horizontal twig on the left-hand-side interrupted the muted background.

3) This image is very usable due to the effectively of the actors face, staring into her eyes. The background is also dramatic yet not too distracting due to all the trees being relatively faraway. There is also enough room for the text that the poster will include such as, the already evident, logo, actors names, ect. However, the only problem with this image is a very big one – the viewer cannot see Jodi's face. Bearing in mind that the purpose of a poster is to entice an audience viewer, I doubt that an image that doesn't show the stories protagonist properly is a usable one.

4) In similarity to image 3, there are many things right with this draft poster. I like the amount of space that the image has, as it makes the logo more prominent whilst still allowing focus on the actors. The silhouetted 2 shot is also effective because of the potential passion and drama within their facial expressions. However, this image is incredibly dark and this is contrasted with the incredibly white sunlight section in the top right corner of the poster which makes it feel less professional and clear than the other options.

5) I, personally, think that this is one of the best poses within the possible images. I think that the look Jodie (Charlotte) is giving Max (James) has a great sense of character relations which sparks a lookers imagination as to why she is looking at him in such a way. However, I then had to ask myself: Is this pose in-keeping with my actual narrative? In short, I decided it did not because in the film James relies on Charlotte but this picture implies the opposite. Also I felt the tones of the background was too infrequent and patchy which, once again, distracted from from the subjects of the image.

6) Eventually, I decided that this mock-up and image was the best for these reasons:

- The pose was very effective. It gives the potential audience viewer a direct look at the stories protagonists face and several things to think about. Such as, why does the female look so serious and thoughtful? Why isn't she looking up and her lover and seemingly ignoring him? Why is he only slightly touching her? Why are they in a woods? And it is questions like this that bring in viewers.

- There is a lot of negative space to use that is strong yet not distracting from the two actors. This is because there is one main tree and many leaves on the floor which means that is is rather simplistic and minimal.

- The logo fits into the sections allotted with space to spare which means that it fits in naturally whilst not feeling intrusive.

- There is a lot of space to play around with the actors, directors and producers names next to the actors.